More Than A Beautiful Fragrance

Finding the time and new opportunities to relax are becoming more and more important in our daily lives. We are spending more time than ever before taking care of our mental health and well-being. It seems that even in the face of widespread uncertainty and personal financial strains, consumers consider health and well-being to be an "essential", alongside groceries and household cleaning products. Many people are becoming more focused on self-care - such as indulging in a bath or beauty treatment.

The fragrance is playing a major role in this increased focus on self-care and well-being. Fragrance can actually play a role in enhancing your well-being as the power of scent can be used to boost your mood, improve your focus and concentration and even promote better sleep.

What effect does scent have?

Scent affects our mood, concentration, memory recall and emotion. 75% of all emotions generated every day are due to the smell, and because of this, we are 100 times more likely to remember something we smell compared with something we see, hear or touch.

Scent triggers reactions in the body's limbic system, the part of the brain involved in our behavioural and emotional responses. In the limbic system, we process feelings, moods, emotions and memory.

By taking into account the effects of natural fragrances on the brain and the benefits of aromatherapy, it makes sense to choose a perfume that suits you best and use it in a way that benefits you the most.

Choosing the right perfume

The perfume you wear tells a story about your personality. The fragrance you wear is deeply interlinked with not only how people perceive you but also how they choose to remember you. This means that the perfume you choose should align with your personality and help you leave a positive lasting impression.

Understanding different fragrance families brings you one step closer to finding your signature scent. There are several different fragrance families, all with different energies. Fresh scents are zesty and based on citrus, green or water notes. Floral scents are complex and based on a multitude of flowery scents. Oriental fragrances are exotic and often make use of spices to add a mysterious albeit luxurious tinge to the fragrant note. Finally, woody fragrances are warm and friendly.

How do perfumes work?

There are three main notes used to describe a fragrance. The top notes of a fragrance are what you smell as soon as you get the first whiff of perfume. The middle notes appear once the top notes are dissipating. Base notes are the strongest of the three and work with the middle notes to create a long-lasting scent.

The chemicals within your skin react with the perfume, altering how the perfume smells on different people. This is the reason that even unisex scents smell completely different on men and women. The same unisex perfume will smell sweeter on women and woodier on men.

Why your scent is important

Scent is an invisible yet powerful communicator. This makes a good perfume the perfect accessory that not only compliments your outfit but also helps you leave a lingering impression. To ensure that your scent strikes a chord with all those that cherish you, it is imperative to balance the tones and notes of your scent with your personality. 

The Oleo perfume range is made with 100% pure essential oils, thereby not only making you smell amazing but also offering you the opportunity to positively affect your emotions. 

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